Portsmouth Website Design and Marketing ServicesTidy Design Portsmouth - What is the Google Sandbox Theory?

The Sandbox theory as it has become known in the SEO (Search Engine Optimisation) world, is a dampening filter that is applied to ALL new websites. It usually lasts for between two and six months from the site's launch date. It's not unusual for a new website to enter the SERPs (search engine results pages), for a couple of weeks and then drop out of the search engine rankings completely, so if it happens to your website - don't panic!

Portsmouth Website Design and Marketing ServicesGoogle Sandbox Theory - Does the filter really exist?

The Sandbox theory seems to be particularly apparent when a website's keyword phrases are fairly high profile and difficult to optimize for, such as playstation games, personal loans, search engine optimization, credit cards, SEO, etc. Although the sandbox effect is more obvious on website with products and services with high searched for keyphrases, it seems that most sites appear to suffer from the Sandbox effect, to some extent, irrespective of the keywords or the number and quality of incoming links from other websites. Although the Google sandbox effect is merely a theory, it is a theory that 75% of webmasters and search engine optimization professionals believe is a filter in the Google algorithm. The sandbox filter would appear to be designed to discourage spam websites, short term websites and to put short term link renters out of business.